The Zacks Broadcast Radio and Television industry has been suffering from increased cord-cutting despite a spurt in demand for streaming content. However, industry participants like Warner Bros. Discovery (WBD – Free Report) , Fox Corporation (FOXA – Free Report) and fuboTV (FUBO – Free Report) are benefiting from a massive spike in digital content consumption. Diversified content offerings, which are original, regional, short and suitable for small screens (smartphones and tablets); improved Internet speed and penetration and technological advancement benefit industry participants. As monetization and revenues, in terms of ad-spend, continue to be subdued, profit protection and cash management, with greater technology integration, have gained significance and are expected to aid these companies…
