With over 21 million free journeys having been made since January 2022, the Scottish Government has launched a new marketing campaign, encouraging more people under the age of 22 to take up free bus travel.
With the more than half of eligible young people already benefitting from free bus travel, the Scottish Government and partners will now promote the scheme more widely. Across TV, digital, radio and outdoor channels, the new campaign will promote the benefits of free bus travel to those that may not have considered choosing bus before.
Minister for Transport Jenny Gilruth said:
“As outlined in the Programme for Government, I’m pleased we are continuing to promote free bus travel for under 22s.
“With over 21 million free bus journeys made by under 22s across Scotland, this landmark policy is already helping young people and families with children cut costs…
