A new iPhone every year? Only very few users could afford that. In addition, Apple smartphones are usually reasonably stable, so many customers keep their devices in use for years – especially since Apple provides operating system updates for at least five years. The company now wants to attract upgraders with a new advertising campaign that Apple has now launched in the USA. A separate section has been provided on Apple.com where you can find “reasons to upgrade” – including a direct comparison between old and new models.
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Apple: Not all iPhones are the same
“Your iPhone against the latest model – you’re missing out” is the title of the section. Currently, however, the possibility of comparison does not go back very far. So you can pit iPhone 11, 11 Pro, 11 Pro Max as well as iPhone 12, 12 mini, 12 Pro and 12 Pro Max against iPhone 15,…
