Bloomberg and staff reporter
Xiaomi (1810) plans to focus on 5G smartphones and a leaner product portfolio in India, trying to claw back market share lost to rivals, including South Korea’s Samsung Electronics in its second-biggest market.
China’s Xiaomi held the smartphone lead in India for years before regulatory headaches and a too-vast product portfolio – which, by its own admission, confused customers – led to its decline.
In the quarter to March, Xiaomi ranked fourth behind Samsung, Oppo and Vivo in India’s smartphone market, researcher IDC said.
To steer the company back to its earlier success, Xiaomi is making crucial changes that include reducing the number of smartphone launches and focusing more on enhancing the overall customer experience. India is one of…
