South Korean major Samsung wants to make great tech affordable while continuing to “premiumise” the smartphone market with its 5G-first strategy, the company’s Senior Director for Mobile Business for India, Aditya Babbar, said on the sidelines of the new Galaxy M34 5G launch. Doing that would bring power back to the consumer and help consolidate its leadership, he added.
“We are very focused on our journey towards Make in India, powering Digital India and making it 5G-first,” Babbar told FE, adding that with the M-series (now) moving to 5G, Samsung remains committed to premiumise the market by not compromising on the core specs to give consumers access to a future-ready technology.
The M-series turns 5 this year and has been time and again, “one of the segment’s best with millions of consumers using these devices every day to create, to play games”, Babbar…
