The Impact Of The Metaverse On Companies

Metaverse has undoubtedly been one of the most talked-about concepts of the year. At the start of 2022, the focus was on Facebook’s surprise re-branding of itself to Meta Platforms. Now, as we head into 2023, the conversation has shifted to Apple CEO Tim Cook’s concerns that it might not take off because it’s too complicated and other commentators suggesting it’s too weird to gain mainstream traction.

The fact remains, however, that the subject is still trending strongly, with major players in all business sectors heavily investing in platforms and presence in newly emerging immersive digital spaces. Whichever technology titan – Zuckerberg or Cook – you happen to agree with, the fact is that it’s unlikely that the hype is going to end any time soon!

This means, in my opinion, that if…