Less than one in five digital households (16%) have reduced or plan to reduce their spending on home broadband, mobile connectivity or streaming according to the latest EY Decoding the digital home study – which surveyed more than 21,000 consumers on their attitudes toward technology, media and telecoms experienced in the home across eight countries: Canada, France, Italy, South Korea, Spain, Sweden, the UK and the US. Less than a third (32%) have not taken any measures cited in the study to reduce spending on connectivity content and home technology in response to the cost-of-living crisis, rising to 49% in the UK.
Despite growing concerns among some households about rising broadband and streaming/pay-TV prices (cited by 63% and 60% respectively), perceived value-for-money…
