Animation Production House Ssoftoons has rolled out its own animation over-the-top (OTT) platform, Ssoftoons Plus, that offers entertaining animation content for all age groups. The OTT platform will feature over 100 shows in Bengali and 100 in Hindi. Further, the platform plans on adding four new shows every week in both languages, creating a content bank of 500 shows in each language, in the coming months. As a complete family entertainer, Ssoftoons Plus offers content across genre, from mythology, comedy, folklore, drama, and kid’s content, promoting Indian cultural values and historical knowledge.
As per the records on statista.com, in 2021, the Indian animation and VFX industry was valued at about Rs 83 billion, despite the adverse effects of the global pandemic in 2020. Now, the sector is poised to grow at a rate of 29%, valuing up to Rs 180 billion by 2024. And while a…
