India is a country of immense diversity which means the content offerings continue to be even more diverse. Despite the popularity of vernacular content, Hindi has continued to lead the content popularity. OTT platforms have resorted to expanding their library with content from different languages and different geographies in order to attract more consumers. While expanding the content library has become important, OTT platforms have resorted to multiple ways of reaching consumers including collaboration with telecom companies.
Shemaroo Entertainment posted a 4.25% increase in revenue from operations to Rs 155.92 crore in Q3, FY24 from Rs 149.56 crore during the same quarter in the corresponding year. The company posted a net loss of Rs 30.43 crore in Q3, FY24 while it posted a net profit of Rs 1.026 crore in Q3, FY23. In a conversation with BrandWagon Online, Anuja Trivedi, CMO…
