Samsung to integrate Baidu’s AI model into new Galaxy S24 handsets, as mainland Chinese rivals push new smartphones with similar tech

Under a strategic partnership between Samsung’s China arm and Baidu AI Cloud, the recently unveiled Galaxy S24 series will deploy the Ernie LLM to perform the handset’s new “Circle to Search” feature that enables users on the mainland to search texts, images or videos via hand gestures, with results provided by the Chinese online search and AI firm, according to an announcement on Thursday.

Ernie will also help users translate and summarise texts, as well as transcribe speech in multiple languages via the Note Assistant function, according to Baidu.

Globally, Samsung has tapped Google’s Gemini AI technology to power its new AI-enabled 5G smartphones under a multi-year partnership announced last week. In mainland China, however, both Google and OpenAI’s models are not available, which prompted the Korean electronics giant to rely on a domestic AI partner to keep its…



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