Riding The E-Commerce Wave Using Technology

Consumers abandoning brick-and-mortar stores in favor of online shopping has been a significant trend in recent years, particularly as lockdowns and travel restrictions made e-commerce a highly attractive proposition. And this phenomenon is expected to continue for the foreseeable future, even as the effects of Covid-19 pandemic begin to fade. Indeed, the global e-commerce market is expected to increase to US$5.4 trillion by 2026, according to Morgan Stanley.

As both e-tailers and consumers mature in their use of e-commerce, customer expectations are rising. The rollout of technologies such as 5G are ushering in a new breed of virtual services to make the customer experience smoother and friction-free.

The Next Generation of Innovation

A recent survey by FedEx revealed that consumers are looking for innovations in personalization, ‘shoppertainment’ and payment…



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