MILAN – PTA Group and WindTre Business have started a project to monitor mobility flows in over 65 shopping centers in Italy, through Data Analytics technologies. PTA Group, a company with thirty years of experience in the international retail market and leading dealer in the digital-out-of-home market in shopping centres, together with WINDTRE BUSINESS for the development of targeted marketing strategies thanks to a “data driven” approach. Big Data Analytics, in fact, represent a fundamental tool in guiding business decisions, both for private companies and public administrations.
In particular, Mobility Analytics by WINDTRE BUSINESS is an advanced Big Data solution that uses the information collected by the WINDTRE mobile network, in a completely anonymous and aggregated form, and sophisticated statistical algorithms. The latter provides effective…
