(MENAFN- IANS)
New Delhi, Sep 1 (IANS) The average selling price in global premium smartphone market ($400 and above) grew 8 per cent (year-on-year) to reach a record $780 in the June quarter this year, a new report showed on Thursday.
Apple captured 57 per cent of premium smartphone market sales, while Vivo surpassed OPPO to become the third largest premium smartphone brand for the first time.
This was driven by the 94 per cent (YoY) sales growth in the $1,000 and above price segment.
In terms of sales, the premium market continued to outperform the overall global smartphone market for the ninth consecutive quarter, reports Counterpoint Research.
The segment alone contributed to over one-fourth of premium smartphone sales and over a fifth of global smartphone revenues in Q2 2022.
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