Smartphone company Poco expects an upgrade to 5G mobile phones from 4G coupled with pricing and design strategy to drive the growth of the company’s business by 60 percent in this year, a top official of the company said. Poco India Country Head Himanshu Tandon told PTI that the sub-Rs 10,000 smartphone segment is likely to be most impacted because of inflationary pressures and rupee depreciation, and the industry will see strong competition in the Rs 20,000-Rs 30,000 mobile phone segment.
“I think the opportunity area for the market to grow is basically the upgrade from 4G to 5G. People upgrading from 4G to 5G smartphones is one of the critical factors that can basically help the overall smartphone industry to grow,” he said.
Tandon said that Poco’s strategy in the year 2023 will be to keep a lean portfolio with a focus on the performance and design of the smartphones…
