The North American smartphone market reached 35.4 million shipped units in Q2 2022, down 6.4% yearly amid economic challenges, high inflation, and poor seasonal demand. Apple grew 3% and has dominated over half the North American region for three consecutive quarters, thanks to solid iPhone 13 demand combined with a full quarter’s performance of its entry-level model, the iPhone SE (3rd Gen). Samsung’s shipments increased 4% as its S series and low-end A series devices continued to deliver. Lenovo (Motorola), TCL, and Google rounded of the top five, claiming 9%, 5% and 2% market share.
“Following a rapidly recovered performance in 2021, the tide has turned in the North American smartphone market,” said Canalys Research Analyst Runar Bjørhovde. “A combination of high inflation, decreasing consumer confidence, and an economic slowdown is shrinking demand in North America,…
