As gaming, short-form video apps and digital video platforms clock a rise in both userbase as well as time spent, the media technology (media-tech) space gets renewed interest from investors. Funding in the media-tech sector recorded a 212.9% rise to $2.1 billion in CY2021 as compared to $671.1 million in CY2020, according to data provided by Tracxn Technologies. The sector has raised a total of $1.2 billion in CY2022, till June. “The pandemic-induced lockdown gave a tremendous boost to the media and entertainment industry. It accelerated the growth of digitisation across India and the adoption of online content, especially short-form. Additionally, regulatory changes in mid-2020 created a level playing field for homegrown companies, thereby increasing investor activities in the sector,” Manohar Singh Charan, chief financial officer, ShareChat and Moj, told BrandWagon…
