Sammanfattning: The modern business landscape is rapidly evolving, driven by breakthroughs in technology. This thesis investigates how a traditional, established firm, Ericsson – a leader in telecommunications – navigates and adapts to these changes. Specifically, it examines how the firm transforms its business models to leverage emerging technologies, such as artificial intelligence (AI) and 5G mobile networks. The thesis delves into the challenges and strategies of integrating these emerging technologies into an existing firm, emphasizing the need for business model innovation. It highlights the business model innovation process for two variants of service-based business models: performance-based and software- as-a-service (SaaS)-based models, where the firms sell an outcome or a result rather than products. The thesis also…
