The smartphone manufacturers will face stiff competition this year as the inflationary pressure impacting the consumer purchasing power in the wake of slowdown in global economy, according to an expert.
Ramazan Yavuz, senior research manager, Data and Analytics (META), IDC, said the UAE and GCC smartphone market is expected to post a nearly flat year-on-year growth of 0.5 per cent this year.
Citing several reasons contribute to this fairly low growth rate, he said inflationary pressures impacting the consumer demand not only in the region but across the globe in the wake of slowdown in global economy.
“The channel choosing to remain fairly lean in terms of inventory levels so as to better control local pricing of the product is priority of most of the manufacturers. Also, potential recessionary headwinds causing the market players to be fairly cautious in spending and business plans…
