Consumers planning to buy consumer electronics and smartphones this festive season may be spoilt for choice with top brands lining up their highest spending on consumer offers, discounts and promotions to revive demand and clear inventory.
Company executives said they are increasing the spend to drive demand that slowed down this year unlike last two years when supplies were a challenge, while for smartphones it is also to clear out 4G smartphones with 5G models to prepare for the launch of 5G services next quarter.
Realme on Tuesday announced it will offer discounts worth ₹700 crore for the entire festive season across channels, as compared to ₹500 crore spent last year. Industry executives said Samsung and Xiaomi too are going to substantially increase spending over last year with cutthroat competition in the mobile phone market. Samsung and Xiaomi did not respond to…
