Today, customers have more choices and louder voices when it comes to communication service providers. They increasingly view communications service providers as commodities, and the industry is learning that they need to step up to attract and retain customers.
This is according to the latest communications industry report from Salesforce. To help providers understand how customer expectations have evolved and what’s required to succeed amidst the changing industry landscape, Salesforce surveyed 500 industry leaders and 6,000 customers for its 2022 Trends in the Communications Industry Report.
2022 Trends in the Communications Industry Report by Salesforce reveals that quality of customer experience and value is key factors for customer retention.
Here are the key takeaways from the report:
- The vast majority of customers are willing to look elsewhere for communications…
