NEW DELHI: China’s smartphone sales bottomed out in Q4 2023, increasing 6.6 per cent YoY to mark the first quarterly YoY growth after 10 consecutive quarters of YoY declines, according to Counterpoint’s Market Pulse Service.
Huawei’s comeback with its own 5G chipsets continued to attract consumers, while Xiaomi and HONOR sustained strong performance with double-digit growth.
Despite a 9 per cent YoY drop, Apple retained its first position in Q4 with 20.2 per cent market share, followed by Xiaomi (16 per cent) and HONOR (15.2 per cent).
However, from an annual perspective, China’s smartphone sales still declined 1.4 per cent YoY, compared to a 13.9 per cent YoY decline in 2022.
Apple ranked first with 17.9 per cent share, followed by vivo (16.9 pr cent) and OPPO (16.2 per cent).
“There are several factors behind the YoY growth in Q4 2023. The market was at a low point…
