The tech company is expected by analysts to raise prices by as much as $100 for some updated models of its flagship device when it unveils the iPhone 15 at an annual promotional event set for Tuesday. Those new iPhone Pro models are expected to include titanium casing, improved processors and photography features.
The move to steer consumers to premium models has worked phenomenally for Apple in recent years, boosting revenue and profit even when the number of devices sold has been stagnant. Potential price increases will help pay for growing component costs because of inflation, but some analysts have warned that the strategy will soon hit a ceiling.
“The Pros have probably reached their saturation point,” said Josh Lowitz, a co-founder of Consumer Intelligence Research Partners. “I don’t think there are a ton…
