This is because India is a price sensitive market and mass adoption of 5G can happen only when the device cost falls below ₹10,000, say industry executives and experts.
Bharti Airtel recently announced an exclusive partnership with smartphone company Poco, wherein the 5G smartphone price has been brought down to ₹8,799 along with data bundling. It is likely to come out with similar partnerships with other handset makers, people familiar with the matter said.
Reliance Jio, on its part, has been working alongside Reliance Retail to offer discounts on smartphones. As per industry executives, offers are in place every two-three months to boost sales of devices which come bundled with data and OTT subscription.
Bharti Airtel said it has partnerships with Poco,…
