Dr. Phil McGraw is launching a new TV venture with an assist from one of the biggest Christian broadcasters in the United States.
McGraw’s Merit Street Media, which he announced in November, is set to launch on Feb. 26, with Dr. Phil Primetime — a nighttime talk show akin to McGraw’s long-running daytime show — as its flagship program. Trinity Broadcasting, which owns more than 30 TV stations and has has carriage on several large cable and satellite providers, will help Merit Street distribute its programming; the company also plans to operate free, ad-supported streaming channels and embark on other digital media ventures.
Merit Street Media will not, however, feature any religious programming that is the staple of Trinity’s broadcasting operation.
“We are thrilled to embark on this groundbreaking journey by creating a network that is…
