The late Rush Limbaugh’s far-reaching and toxic impact on conservative America and the Republican party is well-known and well-documented. Still, there’s one aspect of his legacy, specifically his cultural dominance in the 1990s, that’s difficult to convey in the post-internet era: Limbaugh’s pivotal role in the ascension of conservative talk radio and the pivotal role that conservative radio played in emboldening modern conservative populism.
For many years throughout the Clinton era, Limbaugh’s daily radio program, The Rush Limbaugh Show, was synonymous with conservative political media and part of a larger burgeoning conservative radio ecosystem. The show, which aired for three hours each afternoon across America, began syndicating nationally in 1988 — incidentally the same year that famed evangelist minister Billy Graham delivered the benediction for both the…
