While the expiration of the Twins’ TV contract is leading to a lot of agitation about the team’s 2024 payroll, there’s also some concern within the organization about where people can follow next year’s games.
“I’m confident that we’ll have a presence on television next year,” said a front office source. “But we have to be prepared for all possible outcomes.”
If that outcome doesn’t extend beyond the team’s current radio broadcasts, team officials say they’re laying the groundwork for a vigorous educational outreach program about the audio-only format.
“AM radio has a loyal base of listeners—shut-ins, reactionaries, those who fear change, residents of unlicensed nursing homes—but that base skews older,” said the source. “We need to let our younger fans know that an alternative to TV and streaming…
