We have a new winner in the which-radio-station-will-go-all-Christmas-music sweepstakes in Milwaukee.
In the wee small hours of the morning of Nov. 1 — after Milwaukee had its second-biggest Halloween snowstorm in history — “Pure Oldies 106.9” WRXS-FM (106.9) switched to all-Christmas music. Adult-contemporary station WLDB-FM (93.3) had been the first to go all Yule all the time in Milwaukee every year since 2016.
After teasing its followers on social media for several days — and for two hours during its morning show on the day of the switch — WLDB was the second Milwaukee station to go all-Christmas this year, making the switch at 7 a.m. Nov. 16.
WRIT-FM (95.7) rounded out the field, switching to all-Christmas music at 5 p.m. Nov. 17, shortly before the lighting ceremony for the city of Milwaukee’s official Christmas tree in the Deer District (called the Cheer District for the…
