Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) will demonstrate live infotainment delivered for connected vehicles at the ATSC booth during the CES® 2023 in Las Vegas. For more than 50 years, CES® has been the global stage for innovation. Delivered by NextGen Broadcast (ATSC 3.0), this innovative new service is a supplement to existing infotainment systems, adding new features and capabilities.
The service is being readied for consumer trials by several auto dealerships in the Baltimore, MD region. Drive testing is underway and is yet another NextGen Broadcast use case that shows the flexible use of broadcast channels. The exhibit will be a real-time demonstration of a variety of services that can be delivered live to a moving Connected Vehicle.
The new services will provide the ability to:
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Receive 100 or more live local radio station channels of audio programming,
Receive…
