The reshuffling of audio listening time has winners and losers as podcasters have a new reason to celebrate, while Edison Research’s third quarter Share of Ear report has more bad news for anyone trying to sell a record or digital download.
The report shows AM/FM radio’s share of daily listening time – including over-the-air and listening to radio station streams – remains the biggest. Edison says 37% of listening time among people aged 13 and older is spent with broadcast radio. That is a one-point gain from the second quarter, which puts AM/FM back to where it was in Q1. Edison says the vast majority (32%) is spent listening via over-the-air signals.
Podcasts may not hold the biggest share – the medium came in fourth during the most recent…
