New data reinforce the strength of AM/FM radio as the leading “mass reach” medium in the United States.
The numbers are from Nielsen’s Total Audience Report. Pierre Bouvard of Cumulus/Westwood One, who advocates for radio advertising to media buyers, has blogged about them.
“Among persons 18+, AM/FM radio out-reaches social media, online video, TV/internet-connected devices, and TV,” he wrote.
He said that among persons 18–49, “AM/FM radio has pulled away from TV with a +12% average audience advantage” and that it reaches +40% more persons in that demographic than TV.
“Daily time spent with TV and AM/FM radio are now virtually tied.”
Bouvard continues his efforts to counter what he calls a myth among advertisers, that more than half of all AM/FM radio…
