One in five listeners believes they already listen to a radio station that uses AI – this is just one of the points of Futuri CEO Daniel Anstandig and his AI-powered humanoid robot co-presenter Ameca’s NAB Show 2024 keynote, unveiling the results of the tech company’s “AI in Media Study.”
Anstandig touted a significant shift in audience attitudes towards AI in radio.
Conducted by CMG Custom Research, the study surveyed nearly 5,200 media consumers across the US, including 2,624 radio listeners, to understand their perceptions and expectations of AI in media.
Another finding of the study? Audiences struggle to differentiate between human and AI-generated audio content, with 60% of participants misidentifying AI voices as human. Anstandig said the desire for customizable AI media personalities is growing, with nearly half…
