The Walt Disney Company is one of the world’s best-known entertainment brands and is responsible for some of the best-loved children’s stories of all time. For this reason, the much-hyped concept of the metaverse – immersive, experiential online environments ripe with potential for magic and storytelling – is a perfect fit for its business strategy.
Disney: The Metaverse, Digital Transformation, And The Future Of Storytelling
Disney’s IP includes Marvel, Star Wars, its vast library of animated movies going back over 60 years, and beloved children’s brands such as Disney Princesses and Disney Villains. It stands to reason that any sort of shared, online digital universe focusing on these worlds and characters would most likely be a huge money earner for “the house of mouse”. Although specific details of this are currently few and far between, it would seem…
