Mamun M. Adil examines the factors that contributed to PTV’s rise and fall.

This article is part of our cover story Future Imperfect?

Be they advertising professionals or members of the general public, many people are of the opinion that the sixties and seventies were the ‘golden age’ of Pakistani advertising as that is when some of the best commercials were produced. Although the reason for this is attributed to the people who led the agencies, another player with a claim to an equally significant role in the creation of this advertising is Pakistan Television (PTV).

Early Days. But First, a Detour

What is not generally known is that Philips TV was the first channel aired in Pakistan in Karachi in October 1962. Their programming was aired from 6:00 p.m. to 9:30 p.m. To increase penetration, Philips imported 200 TV sets and placed them in public…



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