(MENAFN- The Conversation) Professor of Marketing,
Abigail Sussman, Professor of Marketing at The University of Chicago Booth School of Business, researches how individuals form judgments and make decisions, from underlying mechanisms to applications. She investigates questions at the intersection of psychology, economics, and finance, with the aim of improving financial well-being. Her central research examines psychological biases that can lead consumers to commit errors in budgeting, spending, borrowing, and investing. Her work has been featured in top academic journals across academic fields including the Journal of Consumer Research, Psychological Science, and the Journal of Finance, as well as in popular media outlets including National Public Radio, the New York Times, and the Wall Street Journal.
Dr. Sussman is currently…
