Governmental entity, Saudi Broadcasting Authority (SBA) has officially revealed its schedule of programming for Ramadan 2023. The unveiling took place at a high-profile event held in Dubai, which was attended by several C-level executives, including Mohammed Fahad Alharthi – Chief Executive Officer at SBA, Bandar Al Hassan – Chief Commercial Officer at SBA, Ibrahim Al Farhan Content Director at SBA and Khalid Alkhudair – Chief Executive Officer at SMC.
SBA’s exclusive sales representatives, SMC, handled and executed the event. They further extended their support by inviting top agencies and partners, as well as providing full on ground assistance.
“This is an exciting time for us,” said Khalid Alkhudair, Chief Executive Officer of SMC, “and we are keen to fully assist our partners SBA, ensuring they get the required visibility during Ramadan for all the newly-launched shows that…