A joint Saudi-Chinese initiative aims to harness the power of entertainment to cement ties
RIYADH: For centuries, cultural expressions through the arts and various forms of media have served as a means of spreading ideas and educating people about civilizations beyond their borders. With time, these became the tools of diplomacy to help bind friendly nations and encourage cooperation.
In a similar spirit of cooperation and fraternity, the Saudi Ministry of Media and the China Media Group announced this week the launch of a joint initiative to promote relations between the Arab world and the Asian giant, coinciding with the state visit to the Kingdom by Chinese President Xi Jinping.
One of the three projects, unveiled at Monday’s Arab-Chinese Media Cooperation Forum, is a plan for a joint television series between the Saudi Broadcasting Authority and the China Media Group…
