- ITV and Channel 4’s terrestrial Freeview channels move to cloud processing, and away from legacy hardware – serving 18 million UK viewers with regionalised TV programmes
- Move to process Freeview channels via BT’s new smart broadcast network will boost efficiency, reduce energy consumption, cut costs and enhance flexibility
- Investment digitises broadcast infrastructure, with no interruption for the millions who watch Freeview TV
BT and Digital 3&4 (D3&4) have today announced that ITV and Channel 4’s terrestrial Freeview channels have moved to cloud-based processing, in a major step forward for the television industry.
The multi-million-pound contract between BT and D3&4 (a joint venture company established by ITV and Channel 4) has seen BT switch on start-to-finish cloud processing for regionalised TV content across all of D3&4’s Freeview channels – ready…