Bally’s Corporation will enhance the MiLB fan experience and engagement through innovative live-game production and distribution, and developing unique, immersive, interactive digital content and gamification
Partnership content rights extend to new, proprietary Bally Live™ platform
PROVIDENCE, R.I., March 31, 2023 /PRNewswire/ — Bally’s Corporation (NYSE: BALY) today announced a multi-year partnership with Minor League Baseball (MiLB) that makes Bally’s the first-ever National Media Rightsholder and Exclusive Fantasy & Gaming Partner of MiLB. This wide-ranging, multimedia partnership provides Bally’s Corporation with live broadcast and exclusive free-to-play gaming content rights across its digital platforms and strategic partner channels, which, when coupled with Bally’s innovative social and interactive features, will provide MiLB fans with a unique in-stadium and at-home…
