Indexed growth in ad insertions within the digital medium saw a 13% fall between Jul-Sep 2022, when compared to Jan-Mar 2022, stated the digital advertising report released by Digital AdEx, a division of TAM Media Research.
Under the banner of leading sectors within the aforementioned medium, the report found personal accessories and telecom products were the new entrants in the top 10 list. The list was topped by the services sector with a 44% share of ad insertions, followed by education at 13% and computers at 12%. According to the report, the top two sectors accounted for a 55% share of ad insertions on the digital medium.
Econ-online shopping led the list of top 10 categories, the report observed. Half of the categories accounted for 47% share of digital ad insertions. The list saw the software category as the runner-up of the list, followed by ecom-other services and…
