Vins de Provence will be shaking things up this year with a new campaign developed to cement Provence rosé’s position as the rosé category leader in terms of both quality and image.
Featuring a new visual by photographer Philippe Jarrigeon, famed for his work with luxury brands, the new creative will be rolled out across all markets and unveiled in the UK at Box Park in Shoreditch, London and across digital media.
The Box Park billboard will be unveiled on 22nd May. Spanning 110 sq m along Bethnal Green Road, it will be in place for two weeks and aims to reach an audience almost half a million trendy young Londoners.
In addition to focusing on the younger generation, Vins de Provence will continue to reinforce its status as the rosé of excellence across all its communications as it builds on its continued success: 41 per cent of Provence rosé wines were…