As Shemaroo completes 60 years in India, it has expanded into various media offerings which include over-the-top (OTT) services such as ShemarooMe, along with general entertainment channels (GECs) Shemaroo Umang alongside Shemaroo TV and MarathiBana. “Digital accounts for 50% of the business and the rest comes from traditional media. Traditional media includes TV channels, syndication of various channels, cable, and direct-to-home (DTH) services. Digital media for us includes YouTube, our telecom business, besides syndication deals,” Hiren Gada, CEO, Shemaroo Entertainment Ltd, told Brandwagon Online.
As per the company’s Q2, 2023 results, the operational income stood at Rs 147 crore thereby recording a growth of 53% on a quarter-on-quarter (QoQ) basis and 19% on a year-on-year (YoY) basis. Earnings before interest, taxes, depreciation, and amortisation (EBITDA) for the…