Influencer has announced the appointment of Luke Barnes, ex-Chief Digital Officer & Chief Revenue Officer of VICE, as President, EMEA.
LONDON, Feb. 10, 2023 /PRNewswire/ — Global influencer marketing business, Influencer has today announced the appointment of digital media veteran Luke Barnes as President, EMEA. The appointment signals Influencer’s continued dedication to cementing the integration of influencer marketing into the wider marketing mix, while also signalling the start of an aggressive EMEA expansion plan.
Influencer is committed to creators being a key part of every single segment of a brand’s media plan, signifying creators’ importance in the future of advertising. Gone are the days of influencer marketing being executed in isolation, with many brands looking towards more dedicated strategies. These brands are seeing budgets allocated to influencer marketing driving…
