Waverly Deutsch
Most of the tools that corporate decision makers employ to validate ideas are based on predictive logic—the idea that if A leads to B leads to C, then in order to validate C, we look for A and B. This is the logical framework used by young entrepreneurs when they approach an opportunity by setting a goal, C, and then try to find A and B—the market demand, technical feasibility, competitive landscape, required resources, etc.—to predict the chances of C’s success. They use surveys, focus groups, expert interviews, analogue analysis, trial balloons, and other tools with which corporate decision makers are familiar.
But are there other ways of thinking about problems and opportunities that corporations can leverage? I was asked to participate in CEO Perspectives, a joint program between Chicago Booth,…
