Radiodays Asia, held in Kuala Lumpur, addresses challenges, potential facing radio broadcasters in the region
The author is founder and project manager for Radiodays Europe and Asia.
STOCKHOLM — Radio is part of the lives of people around the world. In Asia this can amount to where hundreds of millions of listeners who tune in every day. Radio is a strong, inexpensive and effective medium to reach mass audiences.
Many of the challenges facing traditional radio elsewhere in the world are about to hit Asia. These include the expansion of music streaming services and ad investments being divided among other platforms such as social media. But the structure and maturity of the region’s radio industry differs a lot.
LANDSCAPE
Private radio is fairly new to…
