Big viewing gains at Sinclair Broadcast Group’s digital multicast networks have the company looking to expand its portfolio, adding another network as soon as next year.
In the third quarter, Sinclair’s Charge jumped 32% in total day among 35-to-64-year-olds and TBD was up 27%, the two biggest gains among digital multicast networks, according to Nielsen. Sinclair’s third network, Comet, was up 9%, making it No. 5. TBD and Charge each registered gains of more than 30% in prime. Comet posted a 31% increase in access.
“Digital broadcast television is on the rise as new viewers continue to discover a broad range of free over-the-air digital TV networks,” Adam Ware, senior VP of Sinclair’s Growth Networks Group, said.
The gains came as the networks added distribution and improved their programming slate, adding popular series like CSI: Miami and Buffy the Vampire Slayer to their…
