What’s up with the sudden panel palooza?
Broadcasters have long been dissatisfied with Nielsen’s panel-based approach.
And Nielsen lost accreditation for its local and national TV ratings last year because it couldn’t service its people meters, which caused its panel to be less accurate and less representative.
But now panels are making headlines as a fresh way to measure streaming and TV consumption.
Earlier this month, the Video Advertising Bureau (VAB) said it’s building a Nielsen-size panel for cross-platform measurement. The following day, Nielsen revealed the size of its “streaming meter panel” for the first time. (For anyone who’s counting, Nielsen’s panel clocks in at 42,000.)
The Association of National Advertisers (ANA) is also building a panel of its own for cross-media measurement, and, heck, even Google’s making one, albeit for online…
