The reverberations of the global pandemic’s impact on the TV production business are still the stuff of nightmares. For a business like ours, with productions in motion all around the world, it meant the almost total shutdown of projects that were months and even years in the making. But of course, we were not alone.
Although, two-plus years later we are all singing a different, more positive tune, the impact of that completely unforeseeable hardship lingers. But out of all periods of crisis, innovations and the subsequent Plan B, C, and Ds emerge. Call it survival of the most scared…or just the most-determined to keep their collective heads above water.
For many mid-sized companies like Insight TV, survival meant adapting to two major shifts at once: the shutdown in production AND the incredibly rapid acceleration of streaming services, especially AVOD and FAST. In actual…
