TikTok live event ad business grows as it faces possible ban

  • Many companies are spending more on advertising campaigns during live sporting events on TikTok.
  • Deodorant brand Degree is using TikTok as a major outlet for advertising during March Madness. State Farm skipped TV in favor of TikTok during the Super Bowl.
  • The increased advertising spending on TikTok comes as the social platform is at risk of being banned in the U.S.

The TikTok application for download in the Apple App store on a smartphone arranged in the Brooklyn borough of New York, US, on Thursday, March 9, 2023. The US is moving closer to restricting access to the popular video-sharing app TikTok, with Senate Intelligence Committee Chairman Mark Warner set to unveil a bill Tuesday that the Biden administration is poised to support, according to people familiar with the issue. Photographer: Gabby Jones/Bloomberg via Getty Images

Bloomberg | Bloomberg | Getty Images

TikTok is becoming…



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