It is thought that print media publishing still brings in the bulk of the moolah of the media owners. That TV brings visibility to a brand. And that digital is the biggest disruptor medium. In many data-forgotten conversations, it is common to hear about the imminent death of TV. Well, that’s been the topic for years now. While some of these are true in bits and pieces, there is an overwhelming moment of truth – that TV is the face of omnichannel communication. TV is essentially the mainstay for Brand Building. Even if one keeps mentioning the digital rights of IPL as an example of digital scoring over TV.
TV – Alive And Active
It’s true that TV viewing habits have changed. TV is very much a part of modern lives. Despite steaming Internet access and the proliferation of mobile devices, TV is still holding strong in its audience looking to it for news, edutainment, culture,…
