Teletubbies: The bizarre kids’ TV show that swept the world

Still, rebooting isn’t new. Jeanette Steemers, professor of culture, media and creative industries at King’s College London, points to various classic children’s shows revisited over the years, such as Thomas & Friends and Bob the Builder. Some represent an opportunity to reimagine characters that don’t stand up to modern day views on representation, race or disability, such as Disney’s Dumbo, the original of which employed blatant African-American stereotypes. (Similarly, Wildbrain asserts the multi-racial casting of Sun Babies in the new Teletubbies is an effort to “reflect the diversity of the audience”.) More often, however, reboots demonstrate a low appetite for risk in an increasingly cash-strapped sector: “It’s really difficult to come up with a hit,” Steemers tells BBC Culture. “Nobody knows what that magic sauce is, so people instead try and replicate it. The problem is that…



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